Fitts’ Law

I’ve talked about Fitts’ Law before. But I wanted to create a very concise definition here, so that we can discuss things in meetings. Fitts’ Law Fitts’ Law is a model to account for the time it takes to point at something, based on the size and distance...

Size

This one is simple enough: people read bigger things first. If your eye goes to “performance” before “cracking” in the below ad for the Young Vic theater, then you should get in touch with a perceptual psychologist immediately: you can probably make some good money...