Listen to Users

Don’t Ask the User? Really? Surely, you read to the end of my last post when I said: But, don’t hear what I’m not saying. I’m not saying “don’t listen to users.” Because knowing your users is extremely important. While last...
Don’t Ask the User

Don’t Ask the User

Don’t Ask the User I know it seems counterintuitive for a User Experience Designer to say, but the biggest mistake in User Experience Design (and in fact, in general product design) is to ask the user what they want. Wait. What? Yes, I said it: don’t ask...

Ethnographic studies

This article on Ethnography on My Customer.com is very interesting.  Interaction designers use ethnographic studies to generate better research data about user and people behavior.  This article isn’t specific to IxD, but more generic business. ...