Norman Doors

Norman Doors

We’ve talked before of Affordance, a term created by the esteemed Donald Norman. He is also famous for a phenomenon called, “Norman Doors.” They are unfortunately named after him because, once you recognize them, you’ll see them everywhere and...

What is Excise?

In Alan Cooper’s About Face 3, there is an entire chapter dedicated to excise. I’ve used the word in passing before and it is often asked, “What is excise?” Simply put, excise is any action that doesn’t directly contribute to a goal, but...

Recognizing Icons

Semiotics is Academic You can read a lot about Semiotics and the study of icons.  A lot of it is very academic and difficult to get through with high comprehension. But, it helps to understand some basics. Below is my reinterpretation and distillation of a lot of...